How to Launch Your Own Black Friday Sale as a Beauty Student or Educator”

The Countdown to Black Friday is On!

Black Friday is one of the biggest opportunities of the year for anyone in the beauty industry and that includes beauty students, salon owners, and educators.

If you’ve been thinking about how to boost your bookings, sell your beauty courses, or grow your beauty business, Black Friday is the perfect time to do it. With the right plan and strategy, you can turn the busiest shopping day of the year into your most profitable one yet.

This guide will help you plan, promote, and profit from your very own Black Friday sale — even if it’s your first one!

Why Black Friday Is a Must for Beauty Professionals

It’s the perfect time to attract new clients and students

You can reward loyal customers with exclusive savings

It builds excitement before the Christmas season

It boosts visibility and brand awareness online

Black Friday Ideas

Here are some beauty-specific Black Friday ideas that work brilliantly for salons, beauty trainers, and solo professionals:

1. “Buy One, Get One Free” Offer

Perfect for your beauty courses, training days, or treatments.

Example: “Book one lash course, get a brow course half-price” or “Book with a friend and save 50%."

"Book a full set of eyelash extensions get a brow wax and tint free"

2. Discounted Training Courses

Offer exclusive discounts on selected training courses or bundle deals (e.g. Lash + Brow Combo).

Facial package bundle offers to0 good to miss

This helps you fill dates quickly and attract new students before the year ends.

3. Gift Vouchers for Courses or Treatments

Promote discounted gift vouchers that can be redeemed in January or February — perfect for Christmas presents or students wanting to train in the new year. Offer them discounted to increase sales

4. Limited-Time Bonuses

Add value instead of lowering prices — e.g. “Enroll this Black Friday and get a FREE starter kit” or “Bonus business training included for all Black Friday bookings.”

"Free after care kit"

How to Prepare for Your Own Black Friday Sale

Plan Your Offer Early

Decide what you’re discounting or bundling — keep it simple and valuable.

Create Urgency

Black Friday is all about limited-time deals. Make it clear when your sale starts and ends — and don’t extend it too long.

Build an Email List or Waitlist

Start promoting early! Create a waitlist form on your website with:

“Sign up for early access to my Black Friday beauty training deals.”

Use Social Media Hype

Post teasers, behind-the-scenes videos, and countdown graphics on Instagram, Facebook, and TikTok.

Use hashtags like #BlackFridayBeautyDeals #BeautyBusinessTips #BeautyEducatorUK

Go Live or Record a Reel

Show your followers what’s included in your offers — talk about your courses, results, and student success stories. People buy from people they trust!

Extra Tips to Boost Your Beauty Sales

Post client or student testimonials before your sale goes live

Offer “early bird” deals to loyal clients or students

Use Instagram polls or Q&As to build excitement

Bundle your training courses for a bigger discount

Share “sneak peeks” of your deals in your Stories daily

Example Black Friday Promotion Timeline

2 Weeks Before:

Tease your audience — “Something big is coming”

1 Week Before:

Post hints and start collecting waitlist sign-ups

3 Days Before:

Email countdown begins — “3 days until Black Friday drops!”

Launch Day:

Announce your offers with graphics, a live video, and stories

Final 24 Hours:

Post a reminder — “Last chance to grab your Black Friday beauty deals!”

Ready to Launch Your Own Black Friday Sale?

Start planning now so you’re ready when the shopping rush hits!

Even a simple offer can lead to massive growth if you promote it right.

Create your offer

Build your waitlist

Schedule your social media posts

Go live when your sale drops

Your future clients/students (and your bank account) will thank you!