From Overworked Mum to Beauty Boss: How I Built a Thriving Beauty Business (and How You Can Too)
- sophieswinscoe
- Sep 8, 2025
- 3 min read
Running a beauty business isn’t easy especially when you’re trying to balance everything else in life. I know, because I’ve been there.
When I started out in the beauty industry, I was:
Raising young children and trying to be the best mum I could be
Working a full-time job to help pay the bills
Managing a home and all the never-ending responsibilities that come with it
And desperately trying to grow my client base and turn my love for beauty into a profitable business
It was exhausting. I often felt like I was spinning plates and constantly dropping one. Some days, I questioned whether I’d ever make it work. But deep down, I knew I wanted more for myself, my family, and the future I dreamed of.
Fast forward to today, and I can look back on a journey that’s been anything but easy, but absolutely worth it.
I’ve spent 22 years in the beauty industry
I’ve worked my way up from mobile beauty, home-based treatments, and salons to owning my own salon
I’ve taught over 1,000 students how to build their beauty careers
I’ve won awards as a beauty educator and mentor
And I’ve made the transition from “doing the treatments” to helping beauty professionals grow their own successful businesses
I know what it’s like to feel stuck, overwhelmed, and unsure of your next step. And I also know exactly what it takes to break through those challenges and start building the beauty business you dream about.
Most beauty professionals don’t fail because they’re not talented. They fail because no one shows them how to build a business that works.
Does this sound familiar?
Struggling to get fully booked clients
Feeling guilty about raising your prices
Attracting bargain hunters instead of loyal, high-paying clients
Spending hours on social media but not getting bookings
Feeling burnt out trying to juggle work, family, and business
If so, you’re not alone—and I can help.
After years of learning the hard way, I wanted to create something that gave beauty professionals the guidance I wish I’d had at the start. That’s why I designed the Beauty Boss Blueprint 1:1 Mentoring Day.
It’s not just another course or generic business workshop. It’s a personalised, one-day experience tailored to YOUR business and YOUR goals. Together, we’ll cover:
• Marketing & social media strategies to attract dream clients
• Pricing and profitability so you can finally pay yourself properly
• Client retention systems to keep people coming back
• Time management so you can run your business and enjoy life
• Scaling strategies for when you’re ready to grow beyond treatments
By the end of the day, you’ll have a clear plan, renewed confidence, and the tools to start building the business you know you’re capable of.
Why Investing in Yourself is the Best Investment
Here’s the truth: people spend freely on nights out, shopping sprees, or their beauty treatments… yet hesitate to invest in themselves.
But your business is the one thing that will keep paying you back for years to come. One decision to invest in yourself now could be the difference between:
Staying stuck, burnt out, and undercharging
OR
Becoming a confident, fully booked beauty boss with a business that works for you
I’ve been where you are. I know the struggles, the late nights, and the self-doubt. And I also know the freedom, confidence, and pride that comes with building a profitable, sustainable beauty business.
And if I can do it? So can you.
Ready to Build the Beauty Business You Deserve?
If you’re ready to stop guessing, stop struggling, and start growing, my Beauty Boss Blueprint 1:1 Mentoring Day is designed for you.
Click here to learn more and book your spot

Your skills are the foundation. I’ll give you the blueprint. Together, we’ll turn your passion into profit.






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