Why the Beauty Industry Goes Quiet in October & November — and How to Drum Up Clients Before Christmas

As every beauty professional knows, the months of October and November can feel a little… quiet. The summer rush has passed, the festive bookings haven’t quite started yet, and clients often tighten their spending before the holidays.

But here’s the good news this “quiet season” can actually be a golden opportunity to grow your business, reconnect with clients, and get yourself fully booked for the Christmas rush (and beyond).

Let’s talk about why things slow down — and more importantly, what you can do to turn things around.

💭 Why Things Go Quiet in Autumn

There are a few simple reasons the beauty industry slows down during October and November:

• Post-summer fatigue: Clients have spent a lot on holidays, weddings, and back-to-school expenses.

• Pre-Christmas saving: Many people are holding back before splurging in December.

• Change of routines: Cooler weather and darker evenings make people less social and more home-focused.

But while everyone else is waiting for December to pick up… you can use this time strategically to stand out and fill your diary!

🌟 8 Ways to Drum Up Clients During the Quiet Months

1. Launch an Autumn Offer or Mini-Treat Package

Create irresistible seasonal offers like:

🍁 “Autumn Glow Facial & Brow Combo”

🎃 “Pumpkin Peel Pamper”

💅 “Pre-Party Prep Package”

Bundle treatments together or offer small add-ons to boost bookings.

Brow waxing and tinting is a great add on to ANY beauty treatment quick and easy to do and VERY profitable!

2. Start a Referral or Loyalty Scheme

Encourage your existing clients to spread the word with a “Refer a Friend” discount or loyalty card. People love sharing a good deal — especially before Christmas!

3. Get Visible on Social Media

Consistency builds trust. Share transformation photos, educational tips, or behind-the-scenes snippets of your salon.

✨ Tip: Use this quieter period to batch-create Christmas content so you’re ready for December’s chaos.

Remember to show up and be visible in as many places as possible, instagram, facebook, local facebook groups, tiktok

Email/message marketing

4. Reach Out to Past Clients

Send a friendly message or email to clients who haven’t visited in a while.

Something like:

“Hey lovely, I’ve missed seeing you in the salon! I’ve got a few spaces open this month and would love to treat you to an autumn refresh.”

That personal touch works wonders.

5. Sell Discounted Gift Vouchers for Future Appointments

This is a clever way to boost income now while keeping your diary busy in the new year.

Offer clients an exclusive October–November discount on vouchers that can be redeemed in January or February.

For example:

🎁 Buy a £50 voucher for only £40 — to redeem in the new year!

It’s a win–win: your clients get a great deal (and something to look forward to after Christmas), and you generate income during your quieter months.

Promote your vouchers online, in-salon, and even as Christmas gifts — they make perfect stocking fillers!

6. Upskill or Add a New Treatment

Use this downtime to invest in training. Adding a new treatment (like lash lifts, brow lamination, or facials) can help you attract new clients — and increase your income.

(If you’re a beauty professional ready to grow your skills, check out my accredited courses — they’re designed to help you stand out and grow your client base!)

7. Run a Social Media Giveaway or Competition

Encourage engagement and new followers with a simple “Tag & Win” competition.

For example:

“Win a luxury lash & brow makeover! Tag a friend who deserves some pamper time.”

This boosts visibility and can fill your diary quickly.

8. Get Christmas-Ready Early

Start promoting festive bookings now! Remind clients to book their December slots before they’re gone. You can even offer early-bird Christmas packages for November to fill the gap.

🎄 Final Thoughts

While October and November can feel like a slow season, they don’t have to be! With a few creative ideas and a little consistency, you can turn quiet months into your most productive business-building period.

Use this time to promote your services, sell discounted vouchers, reconnect with clients, and prepare your business to sparkle all through the festive season.

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